Mastering The Art of Event Prep

Boost your sales success with our top strategies for maximizing networking and lead generation at industry events. Discover key tips for before, during, and after the event

Portage Sales Earns Its First Review on Clutch

We recently collected our first review on the B2B review platform Clutch. There is no better way than delighted customers to show the effectiveness of our services to prospective customers. The company we were working with for this project was an AI-powered visual content marketing platform. They needed a tailored training program for their customer […]

Customer Interviews: Why and How.

Customer interviews are foundational to developing a robust B2B value proposition.  Discovering the difference you can make in solving your customer’s problems lies, well…. with the customer.  So, talking to them is not a step you can skip. If you don’t speak to your customer, you are really just talking to yourself. There are well-documented […]

B2B Value Prop Work – Why invest the time?

I grew up in sales and marketing in major CPG companies in the ’90s. A time when it was de rigueur to write customer segmentation strategies in Great Big Decks…. presented in Great Big Meetings in hotels with second rate danishes and coffee cups that were far too small for the topic. My Great Big […]

3-D Selling – A Growth Guide

What a frustrating and common complaint, heard often by sales leaders and founders during weekly reviews of the revenue pipeline at many B2B firms. As a growth consultant, I hear it again and again, albeit in different forms. To me, it is one symptom of a recurring issue facing revenue teams. A lack of client […]

3 Tips to Unfreeze Your Team and Set Your Performance on Fire

Try a few of these tactics to unfreeze your team’s best performance: Challenging Yet Attainable Goals – Unattainable impossible goals kill performance faster than almost anything else. Reset your goals for this month, and those of your team, and set them free to give their best. According to the Harvard Business Review, a few salespeople […]

Sales and Marketing Skills Needed To Unleash Growth

At Portage Sales we offer a range of custom training units designed to accelerate the success of sales and client teams. Many of these get delivered to teams that include their marketing partners. Why? Because a well-aligned sales and marketing team leads to more revenue. “Organizations with tightly aligned sales and marketing teams experience 36% […]

Planning for Challenging Times

How quickly do I take action? How do I communicate with my team through the uncertainty of this pandemic? I spent last Thursday trying to get my head around my new reality, and sort of pretended to be calm and collected on Friday (good luck with that). It wasn’t until Tuesday morning this week that […]