Bridging the Sales and Marketing Divide – Episode 1: The Messaging Disconnect

Mismatched sales and marketing messages are a critical challenge. They can lead to confused prospects, lost opportunities, wasted resources, and lower conversion rates. Aligned marketing and sales messaging move buyers along their journey.

In this episode, Brendan Ziolo, the President and Founder of Zinc Marketing, and Peter Meyers, President and Founder of Portage Sales, discuss why marketing and sales don’t speak the same language. They also explore some practical strategies to bridge the divide, including:

Leadership-driven collaboration
Face-to-face interactions
Joint pitch practice and training

Read more on the Blog: The Messaging Disconnect

Bridging the Sales and Marketing Divide Series

Join Brendan Ziolo, President and Founder of Zinc Marketing, and Peter Meyers, President and Founder of Portage Sales, as they delve into the crucial conversation about bridging the gap between marketing and sales.

In this insightful podcast series, Brendan and Peter discuss practical strategies, share expert insights, and explore innovative approaches to aligning these critical functions. Discover how to enhance collaboration, drive business growth, and create a unified approach that turns leads into loyal customers. Whether you’re a marketer or a sales leader, this series offers valuable takeaways to help you connect the dots and build growth momentum.

Brendan Ziolo

During his 25-year, award-winning career, Brendan Ziolo has led the marketing efforts for several B2B technology companies from startups that were acquired to global, multi-billion-dollar companies in Ottawa, Toronto, Dallas and Silicon Valley. Now, as Founder and President of Zinc Marketing, he helps companies focus their marketing efforts to get better ROI.

Peter Meyers

As the President of Portage Sales, Peter and his team have spent the last decade transforming B2B sales teams across North America. His expertise lies in leadership and growth enablement, focusing on sustainable skill development that leads to lasting behavioral change. Peter’s client-first approach ensures that every solution is tailored to meet each organization’s unique challenges, driving tangible growth momentum.