Bridging the Sales and Marketing Divide – Episode 1: The Messaging Disconnect

Mismatched sales and marketing messages are a critical challenge. They can lead to confused prospects, lost opportunities, wasted resources, and lower conversion rates. Aligned marketing and sales messaging move buyers along their journey.

In this episode, Brendan Ziolo, the President and Founder of Zinc Marketing, and Peter Meyers, President and Founder of Portage Sales, discuss why marketing and sales don’t speak the same language. They also explore some practical strategies to bridge the divide, including:

  1. Leadership-driven collaboration
  2. Face-to-face interactions
  3. Joint pitch practice and training

Bridging the Sales and Marketing Divide Series

Join Brendan Ziolo, President and Founder of Zinc Marketing, and Peter Meyers, President and Founder of Portage Sales, as they delve into the crucial conversation about bridging the gap between marketing and sales.

In this insightful podcast series, Brendan and Peter discuss practical strategies, share expert insights, and explore innovative approaches to aligning these critical functions. Discover how to enhance collaboration, drive business growth, and create a unified approach that turns leads into loyal customers. Whether you’re a marketer or a sales leader, this series offers valuable takeaways to help you connect the dots and build growth momentum.

Brendan Ziolo

Peter Meyers

Ready to take action? Book a discovery session now to get new clarity on your opportunities.