Mismatched sales and marketing messages are a critical challenge. They can lead to confused prospects, lost opportunities, wasted resources, and lower conversion rates. Aligned marketing and sales messaging move buyers along their journey.
In this episode, Brendan Ziolo, the President and Founder of Zinc Marketing, and Peter Meyers, President and Founder of Portage Sales, discuss why marketing and sales don’t speak the same language. They also explore some practical strategies to bridge the divide, including:
- Leadership-driven collaboration
- Face-to-face interactions
- Joint pitch practice and training