Bridging the Sales and Marketing Divide – Episode 3: Sales-Ready Collateral

Sales often find marketing collateral impractical, while marketing struggles to meet sales needs. In this episode, Brendan Ziolo from Zinc Marketing and Peter Meyers of Portage Sales discuss the common challenges and best practices for creating effective, sales-ready materials.

Learn how to bridge the gap between sales and marketing to produce relevant, usable, and practical collateral that truly supports your sales process. Watch now for strategies to enhance your sales collateral!

Read more on the blog: Sales-Ready Collateral

Bridging the Sales and Marketing Divide Series

Join Brendan Ziolo, President and Founder of Zinc Marketing, and Peter Meyers, President and Founder of Portage Sales, as they delve into the crucial conversation about bridging the gap between marketing and sales.

In this insightful podcast series, Brendan and Peter discuss practical strategies, share expert insights, and explore innovative approaches to aligning these critical functions. Discover how to enhance collaboration, drive business growth, and create a unified approach that turns leads into loyal customers. Whether you’re a marketer or a sales leader, this series offers valuable takeaways to help you connect the dots and build growth momentum.

Brendan Ziolo

During his 25-year, award-winning career, Brendan Ziolo has led the marketing efforts for several B2B technology companies from startups that were acquired to global, multi-billion-dollar companies in Ottawa, Toronto, Dallas and Silicon Valley. Now, as Founder and President of Zinc Marketing, he helps companies focus their marketing efforts to get better ROI.

Peter Meyers

As the President of Portage Sales, Peter and his team have spent the last decade transforming B2B sales teams across North America. His expertise lies in leadership and growth enablement, focusing on sustainable skill development that leads to lasting behavioral change. Peter’s client-first approach ensures that every solution is tailored to meet each organization’s unique challenges, driving tangible growth momentum.