Bridging the Sales and Marketing Divide – Episode 2: Lead Quality and Follow-up

Struggling with lead quality and follow-up? In this episode, Brendan Ziolo from Zinc Marketing and Peter Meyers from Portage Sales dive into the root causes of the sales and marketing disconnect over lead qualification.

Discover practical strategies to align both teams, reduce wasted resources, and capture more revenue opportunities. Watch now to bridge the lead handling gap and boost your growth!

Read more on the Blog: Lead Quality and Follow-up

Bridging the Sales and Marketing Divide Series

Join Brendan Ziolo, President and Founder of Zinc Marketing, and Peter Meyers, President and Founder of Portage Sales, as they delve into the crucial conversation about bridging the gap between marketing and sales.

In this insightful podcast series, Brendan and Peter discuss practical strategies, share expert insights, and explore innovative approaches to aligning these critical functions. Discover how to enhance collaboration, drive business growth, and create a unified approach that turns leads into loyal customers. Whether you’re a marketer or a sales leader, this series offers valuable takeaways to help you connect the dots and build growth momentum.

Brendan Ziolo

During his 25-year, award-winning career, Brendan Ziolo has led the marketing efforts for several B2B technology companies from startups that were acquired to global, multi-billion-dollar companies in Ottawa, Toronto, Dallas and Silicon Valley. Now, as Founder and President of Zinc Marketing, he helps companies focus their marketing efforts to get better ROI.

Peter Meyers

As the President of Portage Sales, Peter and his team have spent the last decade transforming B2B sales teams across North America. His expertise lies in leadership and growth enablement, focusing on sustainable skill development that leads to lasting behavioral change. Peter’s client-first approach ensures that every solution is tailored to meet each organization’s unique challenges, driving tangible growth momentum.