Bridging the Sales and Marketing Divide – Episode 2: Lead Quality and Follow-up

Struggling with lead quality and follow-up? In this episode, Brendan Ziolo from Zinc Marketing and Peter Meyers from Portage Sales dive into the root causes of the sales and marketing disconnect over lead qualification.

Discover practical strategies to align both teams, reduce wasted resources, and capture more revenue opportunities. Watch now to bridge the lead handling gap and boost your growth!

Bridging the Sales and Marketing Divide Series

Join Brendan Ziolo, President and Founder of Zinc Marketing, and Peter Meyers, President and Founder of Portage Sales, as they delve into the crucial conversation about bridging the gap between marketing and sales.

In this insightful podcast series, Brendan and Peter discuss practical strategies, share expert insights, and explore innovative approaches to aligning these critical functions. Discover how to enhance collaboration, drive business growth, and create a unified approach that turns leads into loyal customers. Whether you’re a marketer or a sales leader, this series offers valuable takeaways to help you connect the dots and build growth momentum.

Brendan Ziolo

Peter Meyers

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